You are the lead designer for a new fictional personal styling service called Style Me Now. The company provides personalized fashion advice to busy professionals who want to look their best but don't have the time or expertise to shop for themselves. Your task is to design a landing page that will attract new customers and communicate the unique value proposition of the service.
Your landing page should have a modern and minimalist design that reflects the company's brand identity. It should be easy to navigate and have a clear call to action that encourages visitors to sign up for the service. Additionally, the page should include a compelling headline that captures the attention of visitors and clearly communicates the value of the service. It must provide an overview of the service, including how it works and what benefits customers can expect. Testimonials, social proof, and FAQ sections should also feature on your landing page. Remember, the landing page should be designed with users’ interests in mind, so ensure that it is easy to navigate and visually appealing.
Design methodology
Firstly, I began to search for inspiration and put together a mood board.
Mood boards serve many purposes, starting with organizing a project's inspiration. They're a valuable resource to help keep the style and aesthetic of a project consistent with a client's goals and expectations. They're also an excellent way to refine a project's style before diving into the actual design process.
After a lot of iterations and brainstorming, I finally came up with a minimalist website landing page that met the 2 main requirements:
1. Creating an intuitive modern and minimalist design that reflects the company's brand identity.
2. Help increase conversion rate: The CTA buttons have a psychological effect of drawing the user's attention to it.
Final Design
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